Holiday emails, November 2026 · Early Black Friday + BFCM

Emails 5–19

Built to the FigJam brief board (one section per email). Each card shows the send slot, subject lines (A/B, R = resend), preview and the open questions for that email. Full section-by-section brief map: brief-map.html. The EBF/BFCM sends (7, 8, 9, 11, 14, 16, 17, 18, 19) also have a Black Friday design: same copy and sections, black and lime, with the sale as a giant wordmark. Thanksgiving (15) has a warm autumn Thanksgiving design. Nothing is in Klaviyo.

Email 5 · Tue Nov 10, 8:00 AM PST

Wizard Family Game Night Giveaway

  • AShow us your game night. Win [PRIZE].
  • BYour Wizard board could win you [PRIZE]

Preview Share a photo of your family playing, and you're in.

Segment GoChess Wizard owners (excl. KS + IGG backers)

4 open questions
  • Prize, entry dates, winner date, rules page, @handle and #hashtag: all [TBD] on the brief (note 8:326 says legal owns them).
  • Entry page link is [URL TBD] (8:320).
  • Hero collage uses our styled-shoot photos, not owner UGC (note 8:322 allows either). Swap in real entries when we have rights.
  • Feature list (voice commands 'new', daily puzzles, Chess.com + Lichess, app update) needs product sign-off (note 8:324).

Open email Brief on the board

Email 6 · Wed Nov 11, 9:00 AM PST

Real players. Real reviews.

  • A1 million families. Here's what they say.
  • BDon't take our word for it

Preview What parents, press and grandmasters say about Particula.

Segment Full list (excl. KS + IGG backers)

5 open questions
  • Review 2 (GoChess, a parent who learned with their kid) is a placeholder: no verified review of that kind is on file. OK to pull one from the GoChess product page?
  • Influencer unboxing GIF + link are TBD (8:328, 8:334 creator rights). The GIF here is our own lit-board clip as a stand-in. Candidate: the creator unboxing already on the Wizard PDP (gochess-wizard-pdp-page/video/unboxing.mp4), if we have rights to it in email.
  • Hero grid is styled-shoot photos, not real customer photos (brief: 'real customer photos'). Do we have UGC with rights?
  • Note 8:333: confirm the Amazon star rating before quoting. The email quotes store ratings (Wizard 5.0/65, GoBalance 4.8/189), not Amazon.
  • Preview says 'and grandmasters' but the brief has no grandmaster quote. Keep the preview, or add a quote?

Open email Brief on the board

Email 7 · Thu Nov 12, 9:00 AM PST

Last year, it sold out. This year, you're first.

  • AIt sold out last year. Monday, you get a head start.
  • BMark Monday on your calendar

Preview Our lowest prices of 2026 start Monday, Nov 16 at 6 AM PT.

Segment Full list (excl. KS + IGG backers)

4 open questions
  • Send day: the brief says 'Fri Nov 12', but Nov 12, 2026 is a Thursday. Thursday 12th or Friday 13th?
  • SMS keyword, number and opt-in link are [TBD] (8:336, 8:338).
  • Note 8:342: confirm which products sold out last year and when (the email repeats 'our boards sold out before Christmas').
  • 'Build my wishlist' goes to the Wizard collection (8:340); there is no wishlist feature on the store that I know of. Is that intended?

Open email Black Friday design Brief on the board

Email 8 · Sun Nov 15, 9:00 AM PST

The 2026 Gift Guide

  • AThe gift guide for families who'd rather play together
  • BOne gift for everyone on your list (prices drop tomorrow)

Preview For the Harry Potter fan, the mover, the game-night crew and the puzzle solver.

Segment Full list (excl. KS + IGG backers)

2 open questions
  • GoDice page link is [URL TBD] (8:350).
  • Wizard Alive $699 preorder with $999 struck: confirm $999 is a real former/list price we can strike through (FTC reference-price rule).

Open email Black Friday design Brief on the board

Email 9 · Mon Nov 16, 6:00 AM PST

Give them the magic.

  • AOur biggest price drops of the year start now

Preview Early Black Friday is here. Get this year's most-wanted gift before it sells out.

Segment Full list, excl. GoChess KS + IGG backers

3 open questions
  • End date conflict inside Email 9: the eyebrow says 'Nov 16 - Until units last' (5:135) but the savings line says 'Nov 16-25' (5:206), and Emails 10, 11, 12, 14 all say EBF ends Nov 25. Built both as written: which one wins?
  • EBF sale page link is [URL TBD] (8:370, 8:374).
  • Only subject A is on the brief for this send (no B).

Open email Black Friday design Brief on the board

Email 10 · Wed Nov 18, 9:00 AM PST

The gift that needs a second player.

  • AMost gifts get played with alone. This one needs you.
  • BThe gift you'll get to open too

Preview This Christmas, be the one they want to play with.

Segment Full list, excl. KS + IGG backers

1 open questions
  • Movie quote + speaker needed, with legal approval (note 8:380). Placeholder in the list.

Open email Brief on the board

Email 11 · Fri Nov 20, 7:00 AM PST (resend Sat Nov 21, 9:00 AM to non-openers)

Don't wait for December.

  • ALast year, it sold out before Christmas
  • BThe gift many families missed last December
  • RResend: 5 days left at our lowest prices

Preview Lowest price of the year. Ready under the tree. Order now.

Segment Full list, excl. KS + IGG backers

3 open questions
  • Note 8:388: confirm the sold-out claim and current stock wording before send.
  • No verified review about 'Christmas morning' is on file; used two short gifting reviews (Marcus T., Sophie).
  • The 'To: the whole family' gift tag is set onto the photo by us (AI images cannot spell). OK?

Open email Black Friday design Brief on the board

Email 12 · Sun Nov 22, 9:00 AM PST

Family night just got competitive.

  • AWho's the balance champion in your house?
  • BSunday plan: a family tournament

Preview One board (or two), the TV, and a family tournament.

Segment Full list, excl. KS + IGG backers

3 open questions
  • Game count conflict: this brief says GoBalance Play has '12+ free games' (6:210), but the sticky on Email 1 (118:322) changed it to '14+ Games' and Email 2 shipped '14+'. Which is right? Built as 12+ per this brief.
  • Note 8:398: confirm the game names 'Mountain run' and 'Jet tunnels' match the app.
  • Products line names GoBalance Play, but there is no Play price on the brief. Show a Play price in the comparison?

Open email Brief on the board

Email 13 · Tue Nov 24, 8:00 AM PST

The World Chess Championship starts today.

  • AThe world's best start playing today. So can you.
  • BWatch the champions. Then play your own match.

Preview Your family's own championship, on a board that coaches every move.

Segment Chess interest (GoChess/Wizard browsers + owners) + full list, excl. KS + IGG backers

2 open questions
  • Note 8:406: confirm the 2026 World Championship players, format and start date. The email says it 'starts today' (Nov 24) and 'for the next few weeks'; I have not verified either.
  • The brief orders GoChess Air before Wizard here; I put Wizard first per the 'Wizard leads every send' rule. Flip back?

Open email Brief on the board

Email 14 · Wed Nov 25, 6:00 AM PST (resend 6:00 PM PST to non-openers)

One less thing to worry about this December.

  • AEarly Black Friday ends tonight
  • BBeat the Black Friday rush
  • RResend: Hours left. Your gift, sorted.

Preview Lowest prices of the year, the gift ready for Christmas, and no Black Friday crowds.

Segment Full list, excl. KS + IGG backers

1 open questions
  • EBF sale page link is [URL TBD] (8:417).

Open email Black Friday design Brief on the board

Email 15 · Thu Nov 26, 9:00 AM PST

From our table to yours: thank you.

  • AThank you for playing with us
  • BFrom our table to yours

Preview 1 million families. Countless game nights. Thank you.

Segment Full list (backers can be included: no sell)

2 open questions
  • The brief wants the photo wall built from Email 5 giveaway entries; those do not exist yet. Built from our styled shoots as a stand-in.
  • Photo wall / UGC page link is [URL TBD] (8:421).

Open email Thanksgiving design Brief on the board

Email 16 · Fri Nov 27, 6:00 AM PST

The most-wanted gift of the season.

  • ABlack Friday is here. So is the gift they'll remember.
  • BThe table is set. Black Friday starts now.

Preview Our lowest prices of the year, plus [BF BONUS]. While stock lasts.

Segment Full list, excl. KS + IGG backers

3 open questions
  • [BF BONUS] is TBD (note 8:437): it is the only thing new on Black Friday, so the subject, preview, hero and card all wait on it.
  • Chris's comment (pinned at the BF dates): 'Black Friday we need more emails and SMS comms', with sends at 11/26 6pm + 9pm, 11/27 6am/9am/5pm, 11/28 6am/12pm, 11/29 9am, 11/30 6am/9am/4pm/8pm. Those extra sends have no briefs; should they be designed too?
  • BF/CM sale page link is [URL TBD] (8:425).

Open email Black Friday design Brief on the board

Email 17 · Sun Nov 29, 9:00 AM PST

Get the gift ready. Enjoy the rest of December.

  • AYour Black Friday bonus ends tonight
  • BLast day of Black Friday weekend

Preview Lowest prices of the year + [BF BONUS], until midnight.

Segment Full list, excl. KS + IGG backers; exclude BF purchasers

3 open questions
  • 7:356 lists GoDice and GoCube prices too but only three tiles (Wizard, GoBalance, GoChess Air). Left GoDice/GoCube out. Add them as a strip?
  • GoChess Air review is a placeholder (none on file). Same gap as Email 6.
  • [BF BONUS] TBD.

Open email Black Friday design Brief on the board

Email 18 · Mon Nov 30, 6:00 AM PST

Finish your list today.

  • ACyber Monday: last chance at our lowest prices of 2026
  • BOne gift for everyone on your list, at the year's best price

Preview The Harry Potter fan, the mover, the game-night crew: sorted, today.

Segment Full list, excl. KS + IGG backers; exclude recent purchasers

2 open questions
  • Note 8:455: is the Cyber Monday offer the same prices, or a CM-only extra (gift wrap, bundle)? Built as same prices.
  • Eyebrow says Nov 30 - Dec 1 while the subject says 'last chance'. Fine with Email 19 as the Dec 1 last call?

Open email Black Friday design Brief on the board

Email 19 · Tue Dec 1, 7:00 AM PST

Last call for the magic.

  • AFinal hours. Then it's Christmas shipping.
  • BOur lowest prices of the year end tonight

Preview Order today at the year's best price, and it's under the tree in time.

Segment Full list, excl. KS + IGG backers; exclude recent purchasers

2 open questions
  • Christmas order-by [DATE] for standard US shipping is TBD (7:482).
  • The 'Get it in time' CTA has no link on the brief. Pointed at the BF/CM sale page (TBD).

Open email Black Friday design Brief on the board