Holiday emails 5-19: brief map and open questions

Built from the FigJam board Holiday Emails Nov 2026 (EBF + BFCM): Email Briefs (mf532sUl6iy72eSi4PJOcW). Each row says which brief item (node id on the board) drove the section.

Applied across the series (reviewer stickies on Emails 1 and 2, node ids 113:229, 113:236, 113:275, 113:282, 116:295, 116:305, 119:404, 119:411):

headlines get one highlighted word in the accent colour, not plain black;

discounted price on the left in red, MSRP on the right struck through;

reviews are designed cards (quote mark, stars, name, product), never plain text;

icons come from one real icon family (Phosphor), no hand-drawn glyphs;

comparisons are lists/tables, not prose.

house rules: Wizard leads, new names (Wizard Pro / Wizard Air / GoChess Air) with the old product URLs, no em dashes.

Email 5 · Tue Nov 10 · Wizard Family Game Night Giveaway

Board section 4:65 · send Tue Nov 10, 8:00 AM PST · segment: GoChess Wizard owners (excl. KS + IGG backers)

#	Section in the email	Brief item
1	(image)	BRAND HEADER 4:74
2	Wizard Family Game Night Giveaway	HERO HEADLINE eyebrow 4:78
3	You brought the magic home. Now show us. Share your family game night	HERO HEADLINE 4:78
4	(image)	HERO GRAPHIC 4:81 (polaroid collage, 4 frames) + note 8:322 (photos we have rights to / styled shoots)
5	Somewhere between the first game and 'just one more', the Wizard board	BODY COPY 4:88
7	How to enter	CONTENT BLOCK: How to enter 4:90
8	1 Play a game with someone you love (at least two players in the shot)	CONTENT BLOCK: How to enter 4:91
9	Enter the giveaway	CTA 4:92 + Link 8:320 (entry page, URL TBD)
10	Tips for a magical shot	CONTENT BLOCK: Tips 4:99
11	Lights low, so the board glows. Faces in the frame, mid-laugh or mid-m	CONTENT BLOCK: Tips 4:100
13	Get more from your board	CONTENT BLOCK: Get more from your board 4:102
14	Voice commands: just say your move New Daily puzzles to solve together	CONTENT BLOCK 4:103 + note 8:324 (confirm feature list with product)
16	Know a Harry Potter fan who'd love one? Our biggest prices of the year	GIFTING LINE 4:110 + repeat of CTA 4:92
17	No purchase necessary. Ends [DATE]. Full rules: [RULES LINK] . By ente	FINE PRINT 4:113 + note 8:326 (legal)
18	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 4:120 (+ WB line)

Open questions

Prize, entry dates, winner date, rules page, @handle and #hashtag: all [TBD] on the brief (note 8:326 says legal owns them).

Entry page link is [URL TBD] (8:320).

Hero collage uses our styled-shoot photos, not owner UGC (note 8:322 allows either). Swap in real entries when we have rights.

Feature list (voice commands 'new', daily puzzles, Chess.com + Lichess, app update) needs product sign-off (note 8:324).

Links still TBD: TBD-giveaway-entry-page, TBD-giveaway-rules

Email 6 · Wed Nov 11 · Real players. Real reviews.

Board section 4:121 · send Wed Nov 11, 9:00 AM PST · segment: Full list (excl. KS + IGG backers)

#	Section in the email	Brief item
1	(image)	BRAND HEADER 4:130
2	Real players. Real reviews. More than 1 million families play with Par	HERO HEADLINE 4:134
3	(image)	HERO GRAPHIC 4:137 (grid of 6, every photo 2+ people)
4	We could tell you our games bring families together. We'd rather let t	BODY COPY 4:140
6	In their words	CUSTOMER REVIEWS (3) 4:143
7	Bought this as an early Christmas gift for my son and he's obsessed. T	Review 1: Wizard gift 4:143 + note 8:333 (verified only)
8	[Verified GoChess review: a parent who learned to play with their kid.	Review 2: GoChess parent learning with kid 4:143 (not on file)
9	We also have play sessions with my kids, as the app includes free game	Review 3: GoBalance family 4:143
11	Watch what happens when the lights come on.	CONTENT BLOCK: The unboxing everyone's watching 4:156
12	(image)	Unboxing GIF 4:156 (placeholder clip) + link 8:328 (URL TBD) + note 8:334 (creator rights)
13	Watch the unboxing	CTA: Watch the unboxing 4:156
14	1 million happy customers CES Innovation Awards ''Parents' Choice ''Mo	AS SEEN IN 4:150 (with titles) + AWARDS 4:153
15	Loved by the chess community. Plays with Chess.com and Lichess.org, th	CONTENT BLOCK: Loved by the chess community 4:167
16	Last year, our boards sold out before Christmas. Early Black Friday st	HOLIDAY LINE 4:170 + CTA 4:172 + link 8:330 (homepage)
17	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 4:179

Open questions

Review 2 (GoChess, a parent who learned with their kid) is a placeholder: no verified review of that kind is on file. OK to pull one from the GoChess product page?

Influencer unboxing GIF + link are TBD (8:328, 8:334 creator rights). The GIF here is our own lit-board clip as a stand-in. Candidate: the creator unboxing already on the Wizard PDP (gochess-wizard-pdp-page/video/unboxing.mp4), if we have rights to it in email.

Hero grid is styled-shoot photos, not real customer photos (brief: 'real customer photos'). Do we have UGC with rights?

Note 8:333: confirm the Amazon star rating before quoting. The email quotes store ratings (Wizard 5.0/65, GoBalance 4.8/189), not Amazon.

Preview says 'and grandmasters' but the brief has no grandmaster quote. Keep the preview, or add a quote?

Links still TBD: TBD-influencer-unboxing-video

Email 7 · Thu Nov 12 · Last year, it sold out. This year, you're first.

Board section 4:180 · send Thu Nov 12, 9:00 AM PST · segment: Full list (excl. KS + IGG backers)

#	Section in the email	Brief item
1	(image)	BRAND HEADER 4:189
2	Early Black Friday ' Starts Monday, Nov 16	HERO HEADLINE eyebrow 4:193
3	Last year, it sold out. This year, you're first.	HERO HEADLINE 4:193
4	(image)	HERO GRAPHIC 4:196
5	Last December, we heard from a lot of parents who waited a little too	BODY COPY 4:199 + note 8:342 (confirm what sold out)
7	What's coming Monday Still wrapped. Here's a peek at the tags.	CONTENT BLOCK: What's coming Monday 4:206
8	GoChess Wizard up to $80 off GoBalance Sport 20% off GoChess, GoDice,	Three gift-wrapped tiles 4:206
10	Be the first to know	CONTENT BLOCK: Be the first to know 4:208
11	Get the alert the minute deals go live. Text [KEYWORD] to [NUMBER] or	4:209 + link 8:336 (SMS opt-in, URL TBD)
12	Remind me Monday	CTA 4:215 + link 8:338 (SMS opt-in TBD)
13	Build my wishlist	CTA 4:221 + link 8:340 (Wizard collection)
14	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 4:228

Open questions

Send day: the brief says 'Fri Nov 12', but Nov 12, 2026 is a Thursday. Thursday 12th or Friday 13th?

SMS keyword, number and opt-in link are [TBD] (8:336, 8:338).

Note 8:342: confirm which products sold out last year and when (the email repeats 'our boards sold out before Christmas').

'Build my wishlist' goes to the Wizard collection (8:340); there is no wishlist feature on the store that I know of. Is that intended?

Links still TBD: TBD-sms-opt-in

Email 8 · Sun Nov 15 · The 2026 Gift Guide

Board section 4:229 · send Sun Nov 15, 9:00 AM PST · segment: Full list (excl. KS + IGG backers)

#	Section in the email	Brief item
1	(image)	BRAND HEADER 4:238
2	The gift that brings everyone together. Most gifts get opened and play	HERO HEADLINE 4:242
3	(image)	HERO GRAPHIC 4:245
4	Shopping for a whole family is hard. So we made it simple: one pick fo	BODY COPY 4:248
6	Who's on your list?	section header (gift guide)
7	For the Harry Potter fan GoChess Wizard The magic of Wizard's Chess br	6 persona blocks 4:249-4:286 + links 8:344-8:354
8	Prices drop tomorrow at 6 AM PT. Early Black Friday: our lowest prices	COUNTDOWN BANNER 4:293
10	Shop by person	CTA 4:295 + link 8:356 (homepage)
11	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 4:302

Open questions

GoDice page link is [URL TBD] (8:350).

Wizard Alive $699 preorder with $999 struck: confirm $999 is a real former/list price we can strike through (FTC reference-price rule).

Links still TBD: TBD-godice-page

Email 9 · Mon Nov 16 · Give them the magic.

Board section 5:122 · send Mon Nov 16, 6:00 AM PST · segment: Full list, excl. GoChess KS + IGG backers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 5:131
2	Early Black Friday ' Nov 16 until units last	HERO HEADLINE eyebrow 5:135
3	Give them the magic. Our lowest prices of the year. Up to $80 off GoCh	HERO HEADLINE 5:135
4	(image)	HERO GRAPHIC 5:138 (frame 1) + link 8:358
5	(image)	HERO GRAPHIC 5:138 (second frame, an hour later)
6	Get the gift early	CTA 5:143 + link 8:360
7	Picture the moment the paper comes off. The gasp. The 'Wait, is this t	BODY COPY 5:151
9	Early Black Friday deals	SECTION HEADER 5:154
10	GoChess Wizard Pro The full-size Wizard's Chess experience. $349.99 '	Tiles 5:157 Pro, 5:164 Air, 5:171 GoBalance, 5:182 GoChess Air + links 8:362-8:369 + note 8:376 (no jumps in visuals)
11	More deals GoDice Full Pack $59.99 ' $79.95 See deal See deal GoCube E	MORE DEALS STRIP 5:189
12	See all deals	CTA 5:189 + link 8:370 (EBF sale page TBD)
13	GoChess Wizard Alive Pieces that move on their own. $699 ' $999 Preord	WIZARD ALIVE TILE 5:196 + link 8:372
14	Lowest prices of 2026 Sold out last year Ready for Christmas, no Decem	CONTENT BLOCK: Why now 5:203
15	Early Black Friday ' Nov 16'25	SAVINGS END 11/25 5:206
16	Shop now	SHOP NOW 5:208 + link 8:374 (EBF sale page TBD)
18	Bought this as an early Christmas gift for my son and he's obsessed. T	CUSTOMER REVIEWS 5:218 (2 about gifting Wizard)
19	Free US shipping 30-day money-back 1-year warranty	TRUST STRIP 5:221
21	1 million happy customers CES Innovation Awards ''Parents' Choice ''Mo	AUTHORITY STRIP 5:215
22	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 5:224

Open questions

End date conflict inside Email 9: the eyebrow says 'Nov 16 - Until units last' (5:135) but the savings line says 'Nov 16-25' (5:206), and Emails 10, 11, 12, 14 all say EBF ends Nov 25. Built both as written: which one wins?

EBF sale page link is [URL TBD] (8:370, 8:374).

Only subject A is on the brief for this send (no B).

Links still TBD: TBD-ebf-sale-page, TBD-godice-page

Email 10 · Wed Nov 18 · The gift that needs a second player.

Board section 5:225 · send Wed Nov 18, 9:00 AM PST · segment: Full list, excl. KS + IGG backers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 5:234
2	The gift that needs a second player. Your kids will ask you to play.	HERO HEADLINE 5:238
3	(image)	HERO GRAPHIC 5:241
4	You know how Christmas morning goes. Paper everywhere, a lot of excite	BODY COPY 5:244
6	Why Harry Potter fans love it	CONTENT BLOCK: Why HP fans love it 5:246
7	32 sculpted pieces inspired by the Wizard's Chess scene in Sorcerer's	5:247 + note 8:380 (one movie quote, legal approval, no character images)
8	The board that stays on the table, not in a box.	BIG TYPE LINE 5:254
10	GoChess Wizard Pro $349.99 ' $429.95 Save $80 Save $80 GoChess Wizard	EBF PRICE STRIP 5:257
11	Early Black Friday ends Nov 25.	EBF PRICE STRIP 5:257 (end line)
12	Give the magic	CTA 5:259 + link 8:379
14	Bought this as an early Christmas gift for my son and he's obsessed. T	CUSTOMER REVIEW 5:266 (parent who gave Wizard as a gift)
15	Free US shipping 30-day money-back 1-year warranty	TRUST STRIP 5:269
17	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 5:272

Open questions

Movie quote + speaker needed, with legal approval (note 8:380). Placeholder in the list.

Email 11 · Fri Nov 20 · Don't wait for December.

Board section 5:273 · send Fri Nov 20, 7:00 AM PST (resend Sat Nov 21, 9:00 AM to non-openers) · segment: Full list, excl. KS + IGG backers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 5:283
2	Early Black Friday ' 5 days left	HERO HEADLINE eyebrow 5:286
3	Don't wait for December. Last year, our boards sold out before Christm	HERO HEADLINE 5:286
4	(image)	HERO GRAPHIC 5:289 + note 8:388
5	Every December, the same thing happens. The holiday rush hits, shippin	BODY COPY 5:296
7	3 reasons to order today	CONTENT BLOCK: 3 reasons 5:298
8	1 Lowest price of 2026: up to $80 off Wizard. 2 The gift is ready earl	5:299
9	The magic one The most-wanted gift of the season.	THE MAGIC ONE: Wizard 5:301
10	GoChess Wizard Pro The full-size Wizard's Chess experience. $349.99 '	5:302 prices + CTA 'Secure my Wizard' + link 8:383
11	The active one	THE ACTIVE ONE: GoBalance Sport 5:308
12	GoBalance Sport $79.95 ' $99.95 Hop on. Laugh, compete, repeat. Secure	5:309 + link 8:385
14	Bought the Wizard Lite as a gift for my brother who plays on chess.com	CUSTOMER REVIEWS 5:316 (2 short, gifting)
15	Early Black Friday ends Wednesday, Nov 25.	SAVINGS END 11/25 5:319
16	Secure my gift	CTA 5:321 + link 8:387 (EBF sale page TBD)
17	Free US shipping 30-day money-back 1-year warranty	TRUST STRIP 5:328
19	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 5:331

Open questions

Note 8:388: confirm the sold-out claim and current stock wording before send.

No verified review about 'Christmas morning' is on file; used two short gifting reviews (Marcus T., Sophie).

The 'To: the whole family' gift tag is set onto the photo by us (AI images cannot spell). OK?

Links still TBD: TBD-ebf-sale-page

Email 12 · Sun Nov 22 · Family night just got competitive.

Board section 6:170 · send Sun Nov 22, 9:00 AM PST · segment: Full list, excl. KS + IGG backers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 6:179
2	Family night just got competitive. Off the couch, challenging each oth	HERO HEADLINE 6:183
3	(image)	HERO GRAPHIC 6:186 + note 8:396 (no jumps in visuals)
4	Not every family is a chess family. Some families need to move. GoBala	BODY COPY 6:193
6	The Sunday Family Tournament Print it, pin it, play it.	CONTENT BLOCK: The Sunday Family Tournament 6:195
7	Official scorecard ' Players: ______ ______ ______ ______ Round 1 Moun	6:196 rounds + prize + printable-looking scorecard + note 8:398 (confirm game names)
8	GoBalance Sport Hop on. Laugh, compete, repeat. Everything in Play, pl	GOBALANCE SPORT TILE 6:203 + link 8:391 (product shot, so it does not repeat the hero)
10	Play or Sport?	CONTENT BLOCK: Play or Sport? 6:209
11	' Play Sport $79.95 Free in-app games 12+ 12+ Cast to TV Multiplayer (	6:210 as a comparison list (sticky 113:282 'make the text as list as comparison')
13	After dinner	AFTER DINNER: GoDice Full Pack 6:212
14	GoDice Full Pack $59.99 ' $79.95 One set. Dozens of ways to play, for	6:213 + link 8:393 (GoDice page TBD)
15	We also have play sessions with my kids, as the app includes free game	CUSTOMER REVIEW 6:229 (GoBalance, family)
17	Early Black Friday ends Wednesday.	SAVINGS END 11/25 6:220
18	Start the tournament	CTA 6:222 + link 8:395
19	Free US shipping 30-day money-back 1-year warranty	TRUST STRIP 6:232
21	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 6:235 (standard, no WB line)

Open questions

Game count conflict: this brief says GoBalance Play has '12+ free games' (6:210), but the sticky on Email 1 (118:322) changed it to '14+ Games' and Email 2 shipped '14+'. Which is right? Built as 12+ per this brief.

Note 8:398: confirm the game names 'Mountain run' and 'Jet tunnels' match the app.

Products line names GoBalance Play, but there is no Play price on the brief. Show a Play price in the comparison?

Links still TBD: TBD-godice-page

Email 13 · Tue Nov 24 · The World Chess Championship starts today.

Board section 6:236 · send Tue Nov 24, 8:00 AM PST · segment: Chess interest (GoChess/Wizard browsers + owners) + full list, excl. KS + IGG backers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 6:245
2	The World Chess Championship starts today. Watch the best in the world	HERO HEADLINE 6:249
3	(image)	HERO GRAPHIC 6:252 + note 8:406 (no player images)
4	For the next few weeks, the two best players on the planet will sit ac	BODY COPY 6:259
6	How to watch with kids	CONTENT BLOCK: How to watch with kids 6:261
7	Pick one game to follow together. Guess the next move before it happen	6:262
8	Play your own championship	CONTENT BLOCK: Play your own championship 6:264
9	Host a family final: best of three. Coaching lights keep it fair for t	6:265
10	GoChess Wizard Pro The magic of Wizard's Chess brought to life. $349.9	WIZARD TILE 6:275 + link 8:403 (Wizard first, house rule)
11	GoChess Air $198.98 ' $249.95 Zero experience. No problem. Save $51 Sa	GOCHESS AIR TILE 6:268 + link 8:401
13	Early Black Friday ends tomorrow, Nov 25.	EBF REMINDER 6:282
14	Play your own championship	CTA 6:284 + link 8:405
16	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 6:291

Open questions

Note 8:406: confirm the 2026 World Championship players, format and start date. The email says it 'starts today' (Nov 24) and 'for the next few weeks'; I have not verified either.

The brief orders GoChess Air before Wizard here; I put Wizard first per the 'Wizard leads every send' rule. Flip back?

Email 14 · Wed Nov 25 · One less thing to worry about this December.

Board section 6:292 · send Wed Nov 25, 6:00 AM PST (resend 6:00 PM PST to non-openers) · segment: Full list, excl. KS + IGG backers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 6:301
2	Early Black Friday ' Ends tonight at 11:59 PM PT	HERO HEADLINE eyebrow 6:305
3	One less thing to worry about this December.	HERO HEADLINE 6:305
4	(image)	HERO GRAPHIC 6:308
5	Tonight at midnight, Early Black Friday ends and the Black Friday rush	BODY COPY 6:315 + note 8:418 (no 'prices go up')
7	GoChess Wizard Pro The full-size Wizard's Chess experience. $349.99 '	6:318 Pro, 6:325 Air, 6:332 GoBalance, 6:339 GoChess Air + links 8:409-8:415
8	It's such a unique item, perfect for gifting! 5.0 from 65 reviews Soph	CUSTOMER REVIEW 6:346 (gifting)
10	Ends tonight at 11:59 PM PT.	eyebrow deadline repeated at the CTA
11	Get it before midnight	CTA 6:348 + link 8:417 (EBF sale page TBD)
12	Free US shipping 30-day money-back 1-year warranty	TRUST STRIP 6:355
14	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 6:358

Open questions

EBF sale page link is [URL TBD] (8:417).

Links still TBD: TBD-ebf-sale-page

Email 15 · Thu Nov 26 · From our table to yours: thank you.

Board section 7:215 · send Thu Nov 26, 9:00 AM PST · segment: Full list (backers can be included: no sell)

#	Section in the email	Brief item
1	(image)	BRAND HEADER 7:224
2	From our table to yours: thank you.	HERO HEADLINE 7:228
3	(image)	HERO GRAPHIC 7:231 (photo wall) + note 8:422 (rights)
4	This Thanksgiving, we're grateful for something simple: you. More than	BODY COPY 7:238 (letter)
6	Tonight's after-dinner idea Clear the plates, pass the dice. A quick r	CONTENT BLOCK: Tonight's after-dinner idea 7:241
8	See the family photo wall	CTA 7:243 + link 8:421 (UGC page TBD)
9	Black Friday starts tomorrow. We'll save you a seat.	SOFT LINE (small, bottom) 7:250
10	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 7:253 (standard)

Open questions

The brief wants the photo wall built from Email 5 giveaway entries; those do not exist yet. Built from our styled shoots as a stand-in.

Photo wall / UGC page link is [URL TBD] (8:421).

Links still TBD: TBD-family-photo-wall, TBD-godice-page

Email 16 · Fri Nov 27 · The most-wanted gift of the season.

Board section 7:254 · send Fri Nov 27, 6:00 AM PST · segment: Full list, excl. KS + IGG backers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 7:263
2	Black Friday ' Nov 27'29	HERO HEADLINE eyebrow 7:267
3	The most-wanted gift of the season. Our lowest prices of the year, plu	HERO HEADLINE 7:267
4	(image)	HERO GRAPHIC 7:270
5	Shop Black Friday	CTA 7:272 + link 8:425 (BF/CM page TBD)
6	This weekend, the whole family is under one roof. Grandparents, cousin	BODY COPY 7:279
7	[BF BONUS] e.g. free gift with any Wizard board, or a bundle price. Fr	BLACK FRIDAY BONUS 7:282 + note 8:437 (bonus TBD)
9	Black Friday deals	section header
10	GoChess Wizard Pro The full-size Wizard's Chess experience. $349.99 '	Tiles 7:289, 7:296, 7:303, 7:310 + links 8:427-8:433
11	More deals GoDice Full Pack $59.99 ' $79.95 See deal See deal GoCube E	MORE DEALS STRIP 7:317 + link 8:435
13	Lowest prices of 2026 Sold out last year Ready for Christmas	CONTENT BLOCK: Why now 7:324
14	Free US shipping 30-day money-back 1-year warranty	TRUST STRIP 7:330
15	Shop Black Friday	repeat CTA 7:272
17	1 million happy customers CES Innovation Awards ''Parents' Choice ''Mo	AUTHORITY STRIP 7:327
18	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 7:333

Open questions

[BF BONUS] is TBD (note 8:437): it is the only thing new on Black Friday, so the subject, preview, hero and card all wait on it.

Chris's comment (pinned at the BF dates): 'Black Friday we need more emails and SMS comms', with sends at 11/26 6pm + 9pm, 11/27 6am/9am/5pm, 11/28 6am/12pm, 11/29 9am, 11/30 6am/9am/4pm/8pm. Those extra sends have no briefs; should they be designed too?

BF/CM sale page link is [URL TBD] (8:425).

Links still TBD: TBD-bf-cm-sale-page, TBD-godice-page

Email 17 · Sun Nov 29 · Get the gift ready. Enjoy the rest of December.

Board section 7:334 · send Sun Nov 29, 9:00 AM PST · segment: Full list, excl. KS + IGG backers; exclude BF purchasers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 7:343
2	Black Friday ' Ends tonight	HERO HEADLINE eyebrow 7:347
3	Get the gift ready. Enjoy the rest of December.	HERO HEADLINE 7:347
4	(image)	HERO GRAPHIC 7:350
5	The leftovers are almost gone, and so is Black Friday weekend. If the	BODY COPY 7:353
7	The magic one GoChess Wizard Pro $349.99 ' $429.95 ' Air $269.99 ' $34	PRODUCT + REVIEW TILE 1 7:356 + link 8:439
8	I thought only for kids but adults enjoyed as well. Kept everyone very	review for tile 1 7:356
9	The active one GoBalance Sport Off the couch, together. $79.95 ' $99.9	PRODUCT + REVIEW TILE 2 7:356 + link 8:439
10	This was the perfect compromise. While it's still a version of video g	review for tile 2 7:356
11	The first-chess one GoChess Air Learn chess, side by side. $198.98 ' $	PRODUCT + REVIEW TILE 3 7:356 + link 8:439
12	[Verified GoChess review: a parent who learned to play with their kid.	review for tile 3 7:356
14	[BF BONUS] ends at 11:59 PM PT.	ENDS TONIGHT 7:363
15	Shop before midnight	CTA 7:365 + link 8:441 (BF/CM page TBD)
16	Free US shipping 30-day money-back 1-year warranty	TRUST STRIP 7:372
18	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 7:375

Open questions

7:356 lists GoDice and GoCube prices too but only three tiles (Wizard, GoBalance, GoChess Air). Left GoDice/GoCube out. Add them as a strip?

GoChess Air review is a placeholder (none on file). Same gap as Email 6.

[BF BONUS] TBD.

Links still TBD: TBD-bf-cm-sale-page

Email 18 · Mon Nov 30 · Finish your list today.

Board section 7:376 · send Mon Nov 30, 6:00 AM PST · segment: Full list, excl. KS + IGG backers; exclude recent purchasers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 7:385
2	Cyber Monday ' Nov 30 ' Dec 1	HERO HEADLINE eyebrow 7:389
3	Finish your list today. Our lowest prices of the year, for the last ti	HERO HEADLINE 7:389
4	(image)	HERO GRAPHIC 7:392
5	Cyber Monday is the last time this year you'll see these prices. One p	BODY COPY 7:395
7	One pick per person	gift-guide layout by recipient
8	The Harry Potter fan GoChess Wizard Pro $349.99 ' $429.95 Shop Shop Th	7:398 Wizard, 7:405 GoChess Air, 7:412 GoBalance, 7:419 GoDice, 7:426 GoCube + links 8:443-8:451
10	Cyber Monday deals end Tuesday, Dec 1 at 11:59 PM PT.	ENDS DEC 1 7:433 + note 8:455
11	Shop Cyber Monday	CTA 7:439 + link 8:453 (BF/CM page TBD)
12	Free US shipping 30-day money-back 1-year warranty	TRUST STRIP 7:449
14	1 million happy customers CES Innovation Awards ''Parents' Choice ''Mo	AUTHORITY STRIP 7:446
15	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 7:452

Open questions

Note 8:455: is the Cyber Monday offer the same prices, or a CM-only extra (gift wrap, bundle)? Built as same prices.

Eyebrow says Nov 30 - Dec 1 while the subject says 'last chance'. Fine with Email 19 as the Dec 1 last call?

Links still TBD: TBD-bf-cm-sale-page, TBD-godice-page

Email 19 · Tue Dec 1 · Last call for the magic.

Board section 7:453 · send Tue Dec 1, 7:00 AM PST · segment: Full list, excl. KS + IGG backers; exclude recent purchasers

#	Section in the email	Brief item
1	(image)	BRAND HEADER 7:462
2	Ends tonight at 11:59 PM PT	HERO HEADLINE eyebrow 7:466
3	Last call for the magic.	HERO HEADLINE 7:466
4	(image)	HERO GRAPHIC 7:469
5	Tonight, our lowest prices of 2026 end. From tomorrow, it's all about	BODY COPY 7:472
7	Final-hours prices GoChess Wizard Pro $349.99 ' $429.95 Shop Shop GoCh	PRICE TILES (compact) 7:475
9	Christmas shipping: order by [DATE] for delivery by Christmas (standar	CONTENT BLOCK: Christmas shipping 7:482
10	Get it in time	CTA 7:488 (no link on the brief; BF/CM page used)
11	Free US shipping 30-day money-back 1-year warranty	TRUST STRIP 7:495
13	GoChess GoBalance GoDice GoCube You are receiving this because you sig	FOOTER 7:497

Open questions

Christmas order-by [DATE] for standard US shipping is TBD (7:482).

The 'Get it in time' CTA has no link on the brief. Pointed at the BF/CM sale page (TBD).

Links still TBD: TBD-bf-cm-sale-page, TBD-godice-page